WGBH’s New Ad Tag Makes JP Smile

NEW BILLBOARD  at WASHINGTON AND SCHOOL STREET

New billboard at Washington and School streets. Credit: Richard Heath

WGBH’s new slogan seems popular so far:

  • I don’t know about their new slogan. I hear them say they’re “Boston’s Local NPR” and I want to ask, ” The ‘Local NPR’ what?” And not just because my radio is normally locked on WBUR, either. I have to wonder what my late grandmother, the former English teacher, would say about it.