Homage to Pretty Things Beer at Vee Vee

Last week the very popular Somerville-based Pretty Things Beer company announced that is was ending production. The announcement was met with great sadness across the craft brewer industry and from beer fans across the region. So is local restaurant Vee Vee providing homage to beer company by putting a Pretty Beer sign above an exit sign in the South Street restaurant?

Is this Pretty Things Beer sign above the exit sign at Vee Vee in homage to the end of the craft brewer?

Is this Pretty Things Beer sign above the exit sign at Vee Vee in homage to the end of the craft brewer?

The sign says “Stay Pretty and Drink Real Beer” — a Pretty Things Beer sign, and is directly above an exit sign.

As of Sunday night the restaurant was still serving St. Botolph’s Town, which is a Pretty Things Beer.

UPDATE: Vee Vee co-owner Kristen Valachovic posted the following message on Jamaica Plain News’ Facebook page in response to this piece:

“The ‘Stay Pretty Drink Real Beer’ sign over our kitchen door is one of many Pretty Things promo images around the restaurant, including one on the wait station, over the draft list, and even one in the bathroom. All of these have been there for years and represent our love of Pretty Things. As longtime fans, we’re sad they’ve decided to call it quits, but are excited for whatever new adventures await our friends Dann & Martha.”

  • hydesquare

    Vee Vee is a great restaurant. The food is delicious and the owners couldn’t be nicer and friendlier. It’s been our go-to place since we discovered it. What a breath of fresh air, especially compared to the heapin’ helpins of attitude served at TT up the road.

  • jenuphoto

    hasn’t that sign been there for a long time?