Survey: JP Porchfest Boosted Small Business in Hyde-Jackson

Mindy Fried, one of the main organizers of July’s inaugural “JP Porchfest,” found evidence the afternoon of free music helped some Hyde-Jackson shops increase sales by 100-400 percent. Local musicians also were able to sign up new people to mailing lists and boost CD sales.

For a couple of decades, I have been an “applied sociologist”, meaning that my sociology leaves the classroom and situates itself in organizational contexts. There are many ways that applied sociologists “do sociology”.

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