Jamaica Plain resident Kate McBride has been named Assistant Director of Communications for the Rose Art Museum at Brandeis University.
McBride comes to the Rose from the Institute of Contemporary Art/Boston (ICA) where she was the Social Media and Digital Content Manager. In that role she was instrumental in developing the ICA's brand voice and expanding museum attendance by creating a robust social media presence, integrating new initiatives, and implementing successful methods of audience engagement. McBride previously worked in business development with Marriott International. She is a graduate of New York University with a concentration on modern and contemporary art, women’s studies, and publishing.
McBride will oversee the Rose’s outreach efforts across media platforms, as well as serve as content creator and leader of marketing, public relations, and design initiatives, with the goal of dramatically increasing the visibility and foot traffic to the museum.
Founded in 1961, The Rose Art Museum at Brandeis University is among the nation’s premier university museums dedicated to collecting, preserving, exhibiting, and interpreting modern and contemporary art. A center of cultural and intellectual life on campus, the Museum serves as a catalyst for the exchange of ideas: a place of discovery, intersection, and dialogue at the university and within the Greater Boston community. Through its collection, exhibitions, and programs, the Rose works to affirm and advance the values of social justice, freedom of expression, global diversity, and academic excellence that are hallmarks of Brandeis University. Postwar American and international contemporary art are particularly well represented within the Rose’s renowned permanent collection of more than 9,000 objects.
For more information about The Rose Art Museum please visit www.brandeis.edu/rose or call 781-736-3434.