JP Centre/South Main Streets Throwing Mobile App Party on Sept. 29

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JP Centre/South Main Streets is throwing a party to celebrate launching an app that will make exploring the neighborhood more mobile-friendly and interactive.

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The launch party for the StriveOn app is on Saturday, Sept. 29, from noon to 4 pm, on the lawn of First Baptist Church, 633 Centre Street. There will be games, food trucks, prizes and more.

You can also get to know the app with JPCSMS' Scavenger Hunt by using it to follow the map and answer questions to earn points for prizes. Users can download the app on both Apple and Android devices for free.

The app is also being used to supplement the First Thursdays ArtWalk during which area businesses host artists and their work.

Business and organization listings on StriveOn are interactive, utilize GPS positioning and maps, and users receive notifications based on their location. Users can view profiles of business owners, and get to know the local JP shops. The app utilizes modern innovative features to highlight special offers, events, provide community-wide notifications, and uses geofencing marketing – so your cellphone will ping when you walk by certain locations.

To start, the app covers the Centre/South Main Streets district (from Canary Square to the Arborway), but it has the capability to expand greatly. Any business that wants to be included on the app can contact JPCSMS' Executive Director Ginger Brown via the website or via email And there is no cost to join or participate, whether you're a user or a business.

"'Omni-channel selling' is a competitive advantage for businesses these days, and I am so proud that our organization can bring this facet to the local businesses in our district. Utilizing smartphone apps is one more way that our business district can engage their customers and the community," said Brown to Jamaica Plain News.