Hyde Jackson Jackson Square Main Street Changes Name to Three Squares Main Street JP

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The Hyde Jackson Jackson Square Main Street organization has changed its name and is now Three Squares Main Street JP.

"Rebranding to Three Squares Main Street JP clearly positions our organization to advance the Main Street model in the three squares of our business district in Jackson Square, Hyde Square, and Canary Square," said Gerald Robbins, executive director of the organization. "Our role is unique and critically important to the business district and we want to stand apart as such."

The district's geography is not changing, as it encompasses Centre Street from Jackson Square to Canary Square, with Hyde Square in between Jackson and Canary squares. Three Squares Main Street JP was formed in 1998, and is a 501(c)3 nonprofit organization.

The rebranding effort is based off three years of district data, according to a press release. The new logo shows three small squares curved like Centre Street, surrounded by an orange line, which reflects the MBTA Orange Line in the shape of the number three.

Three Squares Main Street’s area is home to approximately 10,000 residents and more than 140 storefront businesses, as well as parks, murals, and Boston's Latin Quarter.

“We were established a generation ago to tackle challenges in the business district with forward-thinking, local economic strategies,” said Tom Griffith, Three Squares Main Street’s board president. “For the next several generations, Three Squares Main Street will guide growth and instill stability in the district by welcoming new entrepreneurs and supporting existing ones, and convening residents, business owners, institutional partners, and commercial property owners to work together to advance the district.”

Three Squares Main Street is hosting its annual meeting, which is free and open to the public, on Thursday, October 17 at 6 pm at Jamaica Mi Hungry in Jackson Square (225 Centre St.), the area’s newest restaurant. Food will be provided. The annual meeting is a good place for people to learn more about the organization, its mission, volunteering, and how to get more involved within the district.