The Art of Building Your Audience

In Section II of this 6 part It's All Connected series, we will cover how to develop a strategy for identifying and reaching your targeted audience- the people who are buying your work or the people you want to sell to. Focusing your brand and connecting with the right audience is more than half the battle when it comes to pricing, product, and promoting. Through discussion and exercises, participants will gain better insight into who their audience is or who their audience should be.

This is the second of a six part workshop series which guides participants through branding, audience targeting, marketing, developing an online presence, oral & written communication skills, pricing your products or services, and selling your products or services.  Students do not need to have attended earlier workshops to participate.  While the series is tailored to artists, any creative entrepreneur or small business owner can gain from the lessons.  Instructor, Anna Koon brings her years of experience as a small business consultant, creative coach, and professional artist to the classroom.