The Appalachian Mountain Club (AMC) has named Rebecca “Bec” Rollins of Jamaica Plain as its new Chief Marketing Officer. Rollins oversees Communications, Marketing, Membership, Magazine, Books and the AMC website. She serves on AMC’s staff leadership team and is a liaison to the organization’s Board of Directors and Board of Advisors. She works from AMC’s headquarters at 10 City Square in Charlestown. “Bec is a skilled communicator with an impressive history of multimedia accomplishments,” said AMC President and CEO John D. Judge.