Donkey Beach Gear is a new business created by Jamaica Plain residents Mike and Jamie Steinfeld -- and naturally there is one question to start -- why is the business called Donkey Beach Gear? Jamie answered questions from Jamaica Plain News about Donkey Beach, sunglasses and the company's launch party. Q: Why is your company called Donkey Beach Gear? Are there donkeys on Donkey Beach? Steinfeld: We named our company after a beach we found in St.