Local Vyntage Goes from E-tailer to Retailer in Hyde Square

Clothing retailer Local Vyntage recently held a grand opening at its location in Hyde Square.  

Owner and Jamaica Plain resident Chet Winnicki started the lifestyle apparel brand online, focusing on nostalgia and local culture. Now he's opened his first commercial spot at 386 Centre St. Local Vyntage also got a push from Acting Mayor Kim Janey, who declared Oct. 23, 2021 as Local Vyntage Day in honor of the launch of the store.


Local Vyntage T-Shirt Biz Taking Over Sorella’s Old Spot

A t-shirt company that prides itself on local memories is opening in the former spot of one of Jamaica Plain's favorite bygone restaurants. Local Vyntage is opening a retail store on the second floor of what was a dining area of the old Sorella's restaurant in Hyde Square. For several years the business has been operating online. "Local Vyntage is about connecting people through common, cherished memories and local icons," said Chet Winnicki, who co-owns the business with his wife Brittany. "One t-shirt we plan on making is a tribute to Sorella's.