The Boston Main Streets Foundation recently awarded $32,500 in Impact & Innovation Grants to seven Boston Main Streets Districts, including two local Jamaica Plain Main Street programs.
JP Centre/South Main Streets received $3,500 for a First Thursday Scavenger Hunt, and Three Squares Main Street (formerly Hyde Jackson Square Main Street) received $5,000 for the Hyde Square Mode Shift initiative. The $3,500 to JP Centre/South Main Streets will go to 10 First Thursday Scavenger Hunts that will highlight six businesses with a monthly theme such as art, food, gifts, health, or kids. The scavenger hunts will utilize the JP Centre/South StriveOn app, which was launched in 2018 and utilizes a multi-media approach to shopping the district. When the user finds and visits the business featured in the scavenger hunt, that business will provide a sample, a taste, a free gift or discount with purchase, a 5-minute class, a quick tour, or any number of ways that are available to them to engage the visitor in their business. The goal of the scavenger hunts is to promote late Thursday business hours and create new, more successful revenue opportunities for the businesses in the district.