Jamaica Plain resident Kate McBride has been named Assistant Director of Communications for the Rose Art Museum at Brandeis University. McBride comes to the Rose from the Institute of Contemporary Art/Boston (ICA) where she was the Social Media and Digital Content Manager. In that role she was instrumental in developing the ICA's brand voice and expanding museum attendance by creating a robust social media presence, integrating new initiatives, and implementing successful methods of audience engagement. McBride previously worked in business development with Marriott International. She is a graduate of New York University with a concentration on modern and contemporary art, women’s studies, and publishing.